Introducing White Labs' New FlexCell™ Process and PurePitch® Homebrewer Packaging!
Watch the video below to find out how we're revolutionizing the art of fermentation. Our new homebrewer packaging is now widely available in stores around the world.
** NEW! Current homebrew strains in PurePitch! Last updated: 7/8/2016 **
WLP001 - CALIFORNIA
WLP002 - ENGLISH
WLP005 - BRITISH
WLP007 - DRY ENGLISH
WLP008 - EAST COAST
WLP009 - AUSTRALIAN
WLP011 - EUROPEAN
WLP013 - LONDON
WLP017 - WHITBREAD
WLP022 - ESSEX ALE
WLP023 - BURTON
WLP028 - EDINBURGH
WLP029 - KOLSCH
WLP036 - DUSSELDORF ALT
WLP037 - YORKSHIRE
WLP039 - MIDLANDS
WLP041 - PACIFIC
WLP050 - TENN. WHISKEY
WLP051 - CALIFORNIA V
WLP072 - FRENCH
WLP090 - SD SUPER
WLP095 - BURLINGTON ALE
WLP320 - HEFEWEIZEN
WLP320 - AMERICAN HEF
WLP351 - BAVARIAN
WLP380 - HEFEWEIZEN IV
WLP400 - BELGIAN WIT
WLP410 - BELGIAN WIT II
WLP500 - MONASTERY
WLP510 - BASTOGNE
WLP530 - ABBEY
WLP540 - ABBEY IV
WLP545 - BELGIAN STRONG
WLP550 - BELGIAN
WLP565 - SAISON
WLP566 - SAISON II
WLP570 - BELGIAN GOLDEN
WLP575 - BELGIAN BLEND
WLP590 - FRENCH SAISON
WLP700 - FLOR SHERRY
WLP715 - CHAMPAGNE
WLP735 - FRENCH WHITE
WLP775 - ENGLISH CIDER
WLP800 - PILSNER
WLP802 - CZECH
WLP810 - SAN FRANCISCO
WLP820 - OKTOBERFEST
WLP830 - GERMAN
WLP833 - GERMAN BOCK
WLP838 - SOUTH GERMAN
WLP840 - AMERICAN
WLP860 - MUNICH HELLES
WLP862 - CRY HAVOC
WLP920 - OLD BAVARIAN
WLP940 - MEXICAN PurePitch
Our New PurePitch Homebrewer Packaging
Retailer and homebrewer inquiries, please contact White Labs:
Domestic and Canada: (888) 5-YEAST-5
International: (858) 693-3441
** White Labs releases upgraded homebrew packaging in June 2016.
** White Labs released four videos on PurePitch. with topics including "What is PurePitch?", shelf life, and what if any impacts the change has on existing programs such as Customer Club.
I really liked the homebrew vials, what makes PurePitch packaging better?
While we know our customers love our homebrew vials, the FlexCell process and new PurePitch package allows White Labs to create yeast that's never been transferred or exposed to the environment, ensuring our commitment to purity. The new PurePitch packaging is a recyclable, flexible material allowing for increased breathability, reducing the chance of gas buildup and maintaining an optimal environment for the yeast. Plus, with the new packaging we anticipate a longer shelf life and due to the environmental savings, our pricing should remain consistent in the coming years.
For our retailers, the FlexCell process improves inventory management, ensuring our customers get the product they need when they need it. For the first time, our packaging will include barcodes to help retailers manage inventory levels and track sales, and the PurePitch packaging allows for easier storing and merchandising as foam trays or racks will no longer be necessary to display our yeast.
What is the volume of the homebrew PurePitch packages?
Net vol. 40 mL
When will homebrew retailers and homebrewers begin to receive the new packaging in their orders?
Homebrew retailers and customers were provided PurePitch packaging in orders following the release of commercial PurePitch packages, which began in August 2014.
Will this impact your home winemaking customers too?
Yes, our home winemaking customers will also receive PurePitch packaging.
How should customers/retailers store the new PurePitch packaging?
The PurePitch packaging storage requirements are the same as our previous homebrew products. Yeast should be stored in the refrigerator prior to use. Remove the yeast from the refrigerator approximately two to six hours before pitching and allow the yeast to reach room temperature. The reason for this is to prevent temperature shock when the yeast is pitched.
We provide retailers with product display pieces.
What does the new packaging mean for retailers?
For the first time, our packaging will include barcodes to help retailers manage inventory levels and track sales, and the PurePitch packaging allows for easier storing and merchandising as foam trays or racks will no longer be necessary to display our yeast. And we will provide homebrew retailers with product display pieces when the packaging is released.
Does the new PurePitch packaging require any new procedures to use (ie. sterilizing the bag, cutting tool, etc.)?
Customers should sanitize scissors/cutting tools and wipe down the PurePitch package before cutting it open and pitching it directly into the fermentor.
Will this new process/packaging change the cost of your products?
No, the cost of our yeast cultures will remain the same for domestic and international retailers and customers. However, the new technology should allow us to provide more consistency in our pricing for years to come.
Will the new packaging be available in the same size as previously offered?
Yes, our new homebrew PurePitch package size will be the same size as our vials and can be directly pitched into a five-gallon batch of wort.
Will you offer the same strains in the PurePitch packaging?
Yes, all of our current strains will be available for purchase by retailers and customers in PurePitch packaging.
Will you still reward your customer club members with prizes? If you are doing away with the old vials and labels, what will they redeem for swag?
Customers can continue to redeem the vial labels for prizes, and once we launch our PurePitch packaging, members of our customer club can redeem the empty PurePitch packages for prizes.
How much yeast is in my White Labs homebrew PurePitch?
The wording on our PurePitch® packaging - 'Made to Contain over 100 Billion Cells' - is a target cell count number for each of our yeast packages. We specifically say “Made to Contain” because not all packages will contain more than 100 billion cells even though we target that number in our production and packaging processes. This is because of the reality of cell biology - cell sizes vary, cell packing varies, and since cells are microscopic, those small variations lead to large fluctuations in cell numbers.
Although the PurePitch® packages state a cell net volume of 40 mL, actual volumes range from 40 to 50 mL.
In our production, we allow for cell counts of 1.5 to 3.0 billion per milliliter which will produce 60 to 120 billion total cells if 40 mL. We target the high range of cell counts and fill volumes in our production and packaging processes, however as stated above, the reality of cell biology is that those numbers will vary.
We publish the QC data that includes the actual cell count of each lot on Yeastman.com. We state on Yeastman.com the allowed cell count range (1.5 to 3.0 billion per milliliter) because it accurately reflects the reality of packaging microorganisms.
Do you have a question that wasn't answered by one of the FAQs outlined above? Send us an email at firstname.lastname@example.org.