White Labs boasts the highest concentration of liquid yeast in the industry, thanks to our patented FlexCell™ technology and PurePitch® packaging. The yeast contained and delivered using these innovations are propagated in all-malt wort, providing the perfect nutrients for growth and optimal performance. 


Our new PurePitch® packaging:


Using PurePitch®


Thank you to brewmaster Steve Kinsey of Kinetic Brewing in Lancaster, CA, for letting us capture this video of PurePitch in use. 

**Check out four additional videos on PurePitch. The topics including "What is PurePitch?", shelf life, and what impacts the packaging change has on existing programs such as Customer Club.

For media inquiries, please contact: [email protected].